The name of the magazine, Close-Up, tells two meanings from Chinese and English. As it pronounces in Chinese, it's a word coming from a Chinese idiom, which means: a straw shows which way the wind blows. As it pronounces in English, it's a photographic term, which means a photograph taken from a short distance that gives a very detailed picture. The two interpretation both perfectly convey what we want to tell through the magazine, in both photographic and literary ways.